Cannon School

Annual Fund campaigns can become boring and lackluster. We wanted to put the fun back into Annual FUNd. Our idea was to create a Big Picture representing the many facets of the Cannon School experience. The overall theme of the Big Picture–Reach Within, Reach Out, and Reach Up–expresses how vast this experience is.

The Big Picture campaign consisted of a kick-off brochure (which included sections of the Big Picture); a black and white uncolored version of the Big Picture; each section of the Big Picture cut into 2 pieces (50%) for each grade and group; a year-end thank you, it’s not too late to participate piece; and the full color version of the Big Picture (42”x36”).

The response has been enthusiastic with results ahead of schedule! As each grade/group reached 50% of its goal, half of that image was colored in. The final Big Picture will be the full-color version, framed and hung at the school for each grade/group to celebrate the opportunities this campaign enables!