City of Concord Water Campaigns

Water Usage Q&A

The City of Concord was forward-thinking in their water conservation long before it was the fashionable thing to do. In 2001 we kicked off their first water related campaign, the purpose was to educate the community on water usage and distribution. This campaign consisted of utility bill inserts that ran each month. Each insert included water related question and answers, with the final insert being a contest to get the community involved.

Little Drop

Little Drop was introduced in 2002 when the community was hit hard by the severe drought. While other communities were still consuming water at the usual pace, the City of Concord was working hard to protect their precious water supply. This campaign was so successful, we took Little Drop out of retirement this year and put him back to work.

Let's Make It Clear

We designed the logo for this stormwater campaign along with the printed pieces. The goal was to educate people in the community on their roll in keeping stormwater clean and The City's role. The City had prepared for a high volume of calls with questions and concerns, however the results were less than 4% call in from citizens. A very successful campaign for the City.