Town of Matthews

What an exciting project!

We were hired by the Town of Matthews to complete their branding initiative. This was a multi-faceted project which included an online survey, one-on-one meeting and interviews as well as focus groups with citizens, local business owners, regional economic development entities and developers along the east coast, in total we meet with over 300 people.

The new Town logo was the next part of the project. There were three marks presented to the committee and one was selected. Once the new logo was complete we developed a Standards Manual for the use of the logo, new Town letterhead and business cards, fleet graphics, shirts, hats and decals were all completed.

The next phase was to design a new website that will represent the Town and their vision. This site was launched in January, 2010.

A Strategic Communications Plan was also completed and presented to the Town Board. The implementation of the plan will be continued through the next 18 to 24 months.

Work includes:
• Standards Manual
• Identity for each department
• Fleet graphics
• Website
• E-NL header/footer